Analytics from semester one
Spreadsheets, statistics, SQL and visualisation start immediately — not as an elective in the final year.
Undergraduate Programme
Bachelor of Business
Administration
Four years with Business Analytics at the centre. You learn to run the numbers before you learn to run the room — and you start on live projects in year one.
Duration4 Years
ModeFull Time, On Campus
SpecializationBusiness Analytics
Industry PartnerIBM
Eligibility10+2 in any stream
PathwayDirect entry to ASMi MBA
Why this programme
An undergraduate degree
that graduates job-ready
Most BBAs teach management theory and hope analytics arrives later. We inverted it.
IBM tooling in the lab
Hands-on work with IBM-powered analytics content, plus Google Cloud skilling pathways through the Techno India Group partnership.
Live projects every year
Each year carries a real brief from a real organisation. By graduation you have a portfolio, not just a transcript.
A degree that stacks
Graduates move directly into the ASMi MBA with a year of the analytics core already behind them.
Curriculum
Year by year,
skill by skill
The core builds the manager. The electives build the specialist. The projects prove both.
01Year
Foundations
Business fundamentals and the analytical base — accounting, economics, statistics and the first data tooling.
- Principles of Management
- Financial Accounting
- Business Statistics
- Spreadsheet & Data Fundamentals
- Year-one live brief
02Year
Functions and data
The functional areas arrive alongside databases and visualisation — you analyse the functions as you learn them.
- Marketing & Consumer Behaviour
- Corporate Finance Basics
- Databases & SQL
- Data Visualisation
- Business Research Methods
03Year
Analytics in practice
The specialization year: predictive analytics, business intelligence and an internship that puts the toolkit to work.
- Predictive Analytics
- Business Intelligence with IBM
- Operations & Supply Chain Analytics
- Summer internship
- Club-led datathon
04Year
Strategy and the capstone
Strategic thinking, ethics and a capstone analytics project defended before industry practitioners.
- Strategic Management
- Business Ethics & ESG
- Capstone analytics project
- Placement & MBA pathway preparation
Faculty
The people in front of the room
IIT and IIM alumni, CXOs and industry veterans — 13 faculty and 12 industry mentors across the school.
SC
Soumyadeep Chakraborty
Director & Chief Digital OfficerDigital transformation, growth and data-led innovation.
MD
Dr. Manta Dey
Associate Professor, FinanceBridges academic finance with the models industry actually uses.
RA
Ruchi Agarwal
Certified Financial PlannerPersonal finance, wealth management and planning.
SDS
Dr. Sritama Dey Saha
Associate Professor, Human ResourcesOrganisational behaviour and the human side of strategy.
Placements
Where our graduates land
Figures from the 2023–25 graduating batch, verified by the ASMi Placement Cell.
₹20.38LHighest Package
₹14.20LAverage Package
₹13.50LMedian Package
12+Active Recruiters
EYHDFC BankHSBCE-IntellisenseLifestyle InternationalCoal IndiaStar HealthAptechPowercabTimes NetworkRAM HR ConsultancyBrandigence
Global Exposure
Ten days that change
how you read a market
Every cohort travels to Malaysia with INTI International University — industry sessions, factory floors and cultural fieldwork that no case study reproduces.
- Industry sessions at INTI International University
- Royal Selangor pewter factory tour
- Barleys Chocolate factory visit
- Cultural heritage site fieldwork
Admissions
How to apply
Six steps from application to first day of class. Applications for the 2026 batch are open.
01Fill up application
02Upload your documents
03Authentication
04Interview with our counsellor
05Provisional offer letter
06Programme begins
Completion of 10+2 (Class 12) from a recognised board in any stream. Students awaiting results may apply and submit their marksheet before enrolment.
No. The statistics and data modules start from first principles. What matters is comfort with reasoning through numbers, and that is exactly what the first year builds.
Four years, in line with the current undergraduate framework, with the specialization years carrying the analytics depth and internship.
Yes — it is the most common route our undergraduates take. Speak to the admissions office about the pathway and what it means for your application.
A summer internship sits in the third year, and each year closes with a live project brief from a partner organisation.
Admissions Open — Batch 2026
Start the BBA in Business Analytics, Batch 2026
Four years, a portfolio of live projects, and a direct pathway into the ASMi MBA.