MBA Specialization 01

Marketing
track

Consumer behaviour, brand strategy, digital and performance marketing, and marketing analytics.

5Electives
Year 2Specialisation Year
5Career Routes
IBMTooling

Marketing at ASMi is taught as a measurable discipline. Every claim a brand makes is testable, every campaign has a cost of acquisition, and students are expected to produce the number as readily as the idea.

The track runs live brand audits for Kolkata businesses through the Kanvas club, so the work leaves the classroom in the first semester of specialisation.

Electives

Consumer BehaviourWhy people buy, and the research methods that establish it rather than assume it.
Brand StrategyPositioning, architecture and the long-run economics of a brand.
Digital & Performance MarketingChannels, attribution, and what a rupee of spend is actually buying.
Marketing AnalyticsSegmentation, lifetime value and campaign measurement using IBM-powered tooling.
Sales & Channel ManagementDistribution, pricing through the channel, and managing a field force.

Where it leads

Brand ManagerMarketing AnalystDigital Marketing LeadCategory ManagerAccount Planner

Who teaches it

Faculty on the marketing track

RB

Rituraj Brahmachari

Senior Management, Business Development

Former Vice President, Times of India (Times Network).

DC

Debayan Chakraborty

Faculty, Marketing

Turns marketing concepts into real-world strategy.

SC

Soumyadeep Chakraborty

Director & Chief Digital Officer

Digital transformation, growth and data-led innovation.

Other Tracks

The other five specializations

02

Finance

Capital, valuation and risk

Corporate finance, valuation, financial markets, risk management and investment analysis.

03

Human Resources

Talent and organisations

Talent acquisition, organisational behaviour, compensation design and HR analytics.

04

Technology

Systems and transformation

Information systems, digital transformation, product thinking and technology-led operations.

05

Entrepreneurship

Building ventures

Venture design, fundraising, go-to-market and the practicalities of running a young company.

06

Sustainability

ESG and responsible business

Sustainability reporting, circular business models, impact measurement and climate risk.

Admissions Open — Batch 2026

Specialise in Marketing

Applications for the 2026 MBA batch are open. Specialisation is chosen at the end of your first year.

Start Your Application Call 08062642222